LG SIGNATURE OLED TV R

CES LAS-VEGAS2020

AgencyHS AD.
ClientLG ELECTRONICS

Following 2019, Habitant showcased stunning artwork for LG Rollable TV again.2019년에 이어 LG Rollable TV의 멋진 아트웍을 다시 선보인 Habitant.

Growing up by turning the jog dial to select a channel and watch MTV, the creators of habitant understand that television will have a profound effect on the residential environment and space culture in the near future, and this product SIGNATURE OLED TV R from LG that rolls up and down will be the beginning of it.

We created the achievement of being selected as the most noticeable product at CES in 2020 through the production of sharp, large-scale artwork that highlights the innovative technology ‘Rolling’ on 10ea 4k resolution TVs that are rolling up and down. And we won the RED DOT award for Brands & Communication Design.
This can be a new indicator of aesthetics that has taken a step further along the way.

우리는 롤링 업, 다운되는 열 개의 4k 해상도 TV에 혁신적 기술 ’Rolling’을 돋보이게 하는 첨예한 대형 아트웍 제작을 통해 2020년 CES에서 가장 주목받는 제품으로 선정되는 성과를 창출하였고, Red dot award에서 brand communication 본상을 수상하기도 했다.