The 20th-century fox decided to run the Media Facade promotion campaign in Korea, where digital innovation is the fastest, following the trend of the times, and the promotion of Dawn of the planet of the apes away from the theater-centered publicity.
Habitant, selected as the most influential studio, chose DDP by world-renowned architect Zaha Hadid, a spot for this project, and provides the illusion of a surreal future city to citizens through the projection of a 40m wide artwork.