Lotte opened the Fitin Mall in Dongdaemun, where Zaha Hadid’s DDP entered and changed.
By installing a huge media facade on the exterior of the mall, it becomes another symbol of Dongdaemun, which is visited by tourists from all over the world.

Lotte Mall Fitin becomes the center of Dongdaemun retail through Habitant’s media façade, such as works that announce the time every hour, sensibility according to seasonal changes, Chintz and Spruce that expand the covetable vibe.